21st October 2010

Today we were finishing our briefs and then we were talking about how we are going to do a sales pitch to the owner of the Orange Tree Cafe, the place we went to last week, and then after break we were put into the groups that we are going to do the sales pitch in. My group discussed different techniques on how we are going to present our work to the owner, in the end we decided to talk in  group of what things they could change and then Ben and rowan did different ideas on menus and i did a note on what we wanted to change and all the good things that we don't want to change. The group also got to take turns taking pictures of the hospitality groups food, whilst everyone else was either finishing their group work or researching food photography. When it was my groups turn we didn't know that you could move the food around so it wasn't as good as everyone Else's photos, but overall the photos were quite good.

14th October 2010

This week we were finishing our research reports on advertising campaigns, i chose to do the Cadbury Sports vs Stripes advert because it is one of my most favourite adverts, i like it because it is fun and interactive. It is a good advert because it is not actually trying to sell you anything it is just sort of a random advert but because it is sponsoring the 2012 Olympic Games it is quite an important advert. The other advert i chose was the Go Compare advert, to m this is one of the worsts advert ever! i hate it because it is annoying and is probable not helping the company in any way. We also took a little trip to a new cafe that opened on town and we went to take notes on the cafe like the properties of it and took notes of all the unique selling points and what the cafe needs improvment on.

First leson of CRAM

This a bit late because for some reason it wont show my first one and my other ones. On our first lesson we were put in groups of 3, we had to film each other and give a couple of reasons why we chose to do CRAM. We did it in different locations on the campus, but our film came up really bright because we didn't do the manual white balance properly. I wish we did it properly because it would have actually been good.